Country Club Valet Parking That Exceeds Expectations

Seven One Seven Parking Enterprises offers country club valet parking. We are the valet and front door service provider for many distinguished clubs. Our experience with country club valet parking has taught us to provide services that exceed member expectations.

Your members and patrons are not just guests for the day, they are guests for life. Their opinion of the services you provide is paramount. We understand that the level of customer service needs to be at it’s best for such luxury establishments. We do not consider just the country club, but its members, as well, to be our client.

Taking this into consideration, we have luxury service options to choose from. We have everything from custom uniforms for our valet attendants and signage to concierge and doormen services. We will design a service program that is just right for your county club.

Case Studies

The Renaissance Vinoy Resort & Golf Club


The Situation

The Renaissance Vinoy Resort & Golf Club, a nationally-recognized resort situated on Florida's West Coast, is the region's only luxury resort with a private marina, an 18-hole golf course and 12-court tennis complex. The showplace of St. Petersburg's waterfront realized their valet parking provider was not up to the resort's standards. This was creating a problem in their Guest Services Scores as well as creating discord among the staff at the resort. The resort realized something had to be done to rectify this problem, so they contacted Seven One Seven Parking Enterprises to review their front-drive services.

The Discoveries

Seven One Seven sent a team of parking experts to the Renaissance Vinoy and it was obvious that there were a number of things affecting the low satisfaction level on the front drive. Plus, there was no auditing system to monitor parking revenue. The current operator had not fully trained their personnel in customer service therefore guests were not being given Ambassador treatment when they arrived or departed the resort. Also, valet attendants were not properly greeting guests and did not verbalize a welcome, nor did they have any scripting upon departure. The staff at the front-drive looked sloppy; their uniforms were not clean and crisp. The vehicles entering the front-drive were backed-up, not allowing for free passing in the second lane and creating a untenable situation for people dropping off guests. All-in-all, the resort's front drive was not being run professionally. The cashiers in the garage were not providing updated reports to the resort due to an antiquated system and therefore, the resort felt the actual revenue figures were not accurate. The On-site Manager did not attend meetings at the resort and was unaware of the resort events and occupancy projections.



Seven One Seven's operations team hired a completely new staff, from operations manager through valet attendants and cashiers. Each employee had to successfully complete the 717-HIT training program prior to being allowed to work on-site. This provided an immediate rise in Guest Services Scores as valet attendants were fully trained in customer service and were scripted for arriving and departing guests. The valet attendants provided additional service, cleaning the windshield of each departing vehicle. Our on-site Operations Manager attends forecasting meetings at the resort and is in continuous contact with the Front Desk Manager and General Manager of the resort to keep an open line of communication.

Furthermore, we implemented a computerized valet parking management system that provides the resort with accurate information relating to the number of vehicles parked (daily, transient and overnight) in the garage and by valet. Our on-site operations manager meets with the front desk each morning to review the overnight check-ins to ensure parking is being charged correctly.



Since arriving on-site at the Renaissance Vinoy Resort & Golf Club, Seven One Seven has had a positive impact on Guest Service Scores, increasing them by more than 30%. Without parking additional vehicles, parking revenues increased almost 35% in the first two quarters which was a welcomed surprise to the Renaissance Vinoy. Since beginning the contract in 2001, Seven One Seven Parking Enterprises has been awarded three additional parking contracts for Renaissance properties nationally.

Want to Find Out More?

Ask Us About Our Valet Parking for Country Clubs

Contact us today to find out more about our valet parking, hospitality or transportation services. Benefit from our extensive experience in the parking industry at your facility. Contact us to request a proposal or if you have questions about your parking needs.

Call Today


- Or -